American Express

Dine Out Smarter.

When you’re with American Express, there’s no limit to what you can expect. Like earning points for simply eating out. This campaign gets people to consider using their Amex card at restaurants, and remind people to dine out smarter. To dramatise this, we showed that when you’re hungry, you see food everywhere. Famous landmarks got turned into famous dishes in digital media. Bon appétit!

For art direction we used the global imagery that was originally based on the work of Parisian illustrator, Tom Haugomat. Each city was designed in-house at Ogilvy.

Role: Art Director

Copywriter: Jasmine Subrata