Cannes Young Lions
Keeping Receipts.
The advertising industry needs women. And yet they’re still under-represented in agencies. Especially at top level positions. This campaign was to provoke people to take action by confronting them with the spending habits of consumers, who turn out to be majority women. This is one of many receipts to track the lack of diversity in advertising.
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Concept + Art Director
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Sasha Newbury
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Cannes Young Lions