Philips

Repetition is Power.

Everybody seems to consider their physical fitness, but it’s important to take care of your oral health. The power of Philips Sonicare is in its repetition. The brush repeats up to 62,000 brush movements per minute, to break down stubborn plaque and improve gum health. The campaign celebrates the daily habits for a healthy routine. We loved the idea of literally repeating words through kinetic typography. There’s power in repetition.

 

‘The strategy and platform answers Philips brief perfectly. It almost feels too good to be true.’ Philips client

 
 

  • Senior Creative | Copywriter + Art Director

  • Sam Mannering

  • OMD UK